In the culturally-conservative town of Grand Rapids pro-choice groups don't make the largest impression. West Michiganders aren't prone to buy the "no one knows when life begins" line or fall in love with the vague assertion "women have the right to choose." We're more likely to point to the scientific evidence regarding the beginning of human life and ask what exactly do woman have a right to "choose."
Much to my chagrin, I have been informed that Grand Rapids' patchwork pro-choice group has been reaching out to a new group of possible pro-choice advocates. They've been airing ads in the Grand Rapids television market for a couple of years - mostly on pro-choice friendly cable stations like Oxygen, E!, MTV, and VH1 - but now they've moved into marketing their message towards different viewers. Kids!! Friends of mine have seen their ads on Nickelodeon and the Cartoon Network. I guess if you can't convince adults, start the mythmaking with the young.
Their ads feature a wall being broken down and a coathanger behind the wall. They also advertise their currently nonfunctioning web site, www.prochoiceadvocates.org.
But thanks to the magic of the Way Back Machine we can view portions of their web site here.
So if you live in Grand Rapids and your 5-year-old wants to know why she is shown a coathanger after watching SpongeBob you'll have some clue what she's referring to. Efforts are currently under way to encourage Comcast to remove the commercials from the networks aimed at children.
This is a local advertisement buy by a local pro-choice organization. If you live outside of the Grand Rapids, Michigan area you won't see these commercials even if you watch Nickelodeon 24/7. Also, since it is a local ad, I sincerely doubt that the higher-ups at Nickelodeon have any idea that there are pro-choice ads on their station.